Can Twitter Ads target users based on their purchase recency?

As of my last update, Twitter Ads doesn't have a direct targeting option specifically for purchase recency. However, advertisers can indirectly target users based on their recent purchase behavior by leveraging other targeting parameters and strategies. Here are a few ways advertisers can target users based on their purchase recency indirectly:

1. **Website Traffic**: Advertisers can retarget users who have recently visited their website, indicating recent interest or interaction with their products or services. By using website traffic as a targeting parameter, advertisers can reach users who are more likely to have made a recent purchase or are in the consideration phase.

2. **Custom Audiences**: Advertisers can create custom audiences based on customer lists or databases that include information about recent purchases. By uploading lists of customers who have made recent purchases, advertisers can target ads specifically to these audiences on Twitter.

3. **Behavior Targeting**: While not specifically for purchase recency, advertisers can target users based on their online behaviors, such as engaging with promoted tweets, following certain accounts, or using specific keywords related to recent purchases.

4. **Lookalike Audiences**: Advertisers can create lookalike audiences based on existing customer lists or audiences with recent purchase behavior. Twitter will then identify and target users who share similar characteristics and behaviors with the original audience, potentially reaching users who are likely to have made recent purchases.

5. **Event Targeting**: Advertisers can target users based on specific events or occasions that may indicate recent purchase behavior, such as holidays, seasonal trends, or product launches. By aligning ad campaigns with relevant events, advertisers can reach users who are more likely to be in a buying mindset.

While Twitter Ads may not offer a direct targeting option for purchase recency, advertisers can still leverage various targeting parameters and strategies to reach users who have recently made purchases or are in the consideration phase, ultimately driving more relevant and effective ad campaigns.