Can Twitter Ads target users based on their job title skill sets?

Started by Perej, May 06, 2024, 04:18 AM

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Perej

Can Twitter Ads target users based on their job title skill sets?

gepevov

Yes, Twitter Ads can target users based on their job title and skill sets through the use of LinkedIn's targeting capabilities. Twitter and LinkedIn have a partnership that allows advertisers to target Twitter ads using LinkedIn's professional audience targeting options. This includes targeting by job title, job function, company size, industry, and more.

To use LinkedIn's targeting options for Twitter Ads, you'll need to create a campaign on Twitter Ads and then link your LinkedIn account to your Twitter Ads account. Once you've linked the two accounts, you'll be able to access LinkedIn's targeting options and apply them to your Twitter Ads campaign.

It's important to note that LinkedIn's targeting options are only available for certain types of Twitter Ads campaigns, such as Promoted Tweets and Promoted Accounts. They are not available for all types of Twitter Ads campaigns, such as Twitter Ads for video views or website clicks.

I hope this helps! Let me know if you have any other questions.

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