Can Twitter Ads target users based on their job title career changes?

Started by Darry, May 06, 2024, 04:57 AM

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Darry

Can Twitter Ads target users based on their job title career changes?

gepevov

As of my last update, Twitter Ads does not offer a specific targeting option based on users' job title career changes. However, advertisers can indirectly target users who may have recently changed jobs or are in the process of changing careers by using other targeting criteria that indicate a potential career change or professional transition. Here are some alternative targeting options that advertisers can consider:

1. **Interest Targeting**: Advertisers can target users based on their interests, including topics related to career development, job hunting, professional networking, and industry-specific interests. Users engaging with content related to career changes or job transitions may be identified through interest targeting.

2. **Behavioral Targeting**: Twitter offers behavioral targeting options that allow advertisers to target users based on their online behaviors, such as job search activity, career-related website visits, and engagement with professional networking platforms. By targeting users exhibiting behaviors associated with job changes, advertisers can reach relevant audiences.

3. **Keyword Targeting**: Advertisers can target users based on keywords related to job searches, career changes, or professional development. By selecting relevant keywords, advertisers can reach users who are actively discussing or searching for topics related to career transitions.

4. **Life Event Targeting**: While not directly related to job title career changes, advertisers can target users based on life events such as starting a new job or moving to a new city. Users experiencing career transitions may update their profiles or engage with content related to these life events, providing an opportunity for targeting.

5. **Custom Audiences**: Advertisers can create custom audiences based on their own customer lists or website visitors, including users who have recently interacted with career-related content or indicated a career change through their online activities.

While Twitter Ads may not offer a direct targeting option specifically for job title career changes, advertisers can leverage these alternative targeting methods to reach users who may be undergoing professional transitions or are interested in career-related topics. Additionally, advertisers can combine multiple targeting criteria to create a more nuanced audience segment tailored to their advertising objectives.

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