Can Twitter Ads reach decision-makers based on their job titles?

Yes, Twitter Ads can reach decision-makers based on their job titles through job title targeting. Job title targeting allows advertisers to target users with specific job titles, including those that are more likely to be involved in purchasing decisions for their company.

Here are some examples of job titles that are more likely to be involved in purchasing decisions:

1. C-level executives: Job titles such as "CEO," "CFO," "COO," and "CMO" are more likely to be involved in high-level purchasing decisions for their company.
2. IT directors and managers: Job titles such as "IT Director," "IT Manager," and "IT Administrator" are more likely to be involved in purchasing decisions related to technology and software.
3. Procurement professionals: Job titles such as "Procurement Manager," "Purchasing Director," and "Supply Chain Manager" are more likely to be involved in purchasing decisions related to supplies, equipment, and services.
4. Marketing directors and managers: Job titles such as "Marketing Director," "Marketing Manager," and "Digital Marketing Manager" are more likely to be involved in purchasing decisions related to marketing services and technology.
5. HR directors and managers: Job titles such as "HR Director," "HR Manager," and "Talent Acquisition Manager" are more likely to be involved in purchasing decisions related to HR technology and services.

To reach decision-makers on Twitter Ads, advertisers can select job titles that are more likely to be involved in purchasing decisions as part of their targeting criteria. Advertisers can also use other targeting methods, such as company size, industry, and location, to further refine their audience and ensure that their ads are being shown to the most relevant decision-makers.

It's important to note that while job title targeting can help advertisers reach decision-makers on Twitter, it may not capture all decision-makers within a company. Advertisers should consider using a combination of targeting methods to ensure that they are reaching the right decision-makers for their product or service.