Can advertisers target users who have recently made high-value purchases?

As of my last update, Twitter Ads doesn't have a direct targeting option specifically for users who have recently made high-value purchases. However, advertisers can indirectly target users who are likely to have made high-value purchases through various targeting parameters and strategies. Here are some ways advertisers can target users who have recently made high-value purchases indirectly:

1. **Custom Audiences**: Advertisers can create custom audiences based on customer lists or databases that include information about users who have made high-value purchases. By uploading lists of customers who have made high-value purchases, advertisers can target ads specifically to these audiences on Twitter.

2. **Lookalike Audiences**: Advertisers can create lookalike audiences based on existing customer lists or audiences who have made high-value purchases. Twitter will then identify and target users who share similar characteristics and behaviors with the original audience, potentially reaching users who are likely to have similar purchasing behavior.

3. **Interest Targeting**: Advertisers can target users based on their interests, which may include categories related to products or services associated with high-value purchases. By selecting relevant interests associated with high-value purchases, advertisers can reach users who are likely to be interested in those categories.

4. **Behavior Targeting**: While not specifically for high-value purchases, advertisers can target users based on their online behaviors, such as engaging with promoted tweets, following certain accounts, or visiting websites related to products or services associated with high-value purchases.

5. **Demographic Targeting**: Advertisers can target users based on demographic characteristics that may be associated with high-value purchasers, such as age, income level, or occupation. By identifying and targeting users who match these demographic profiles, advertisers can reach users who are likely to make high-value purchases.

While Twitter Ads may not offer a direct targeting option for users who have recently made high-value purchases, advertisers can still leverage various targeting parameters and strategies to reach these users indirectly, ultimately driving more relevant and effective ad campaigns.