Can advertisers target users who have made purchases in specific categories?

Yes, advertisers can target users who have made purchases in specific categories on Twitter through various targeting options. While Twitter Ads may not have a direct "purchase category" targeting option, advertisers can use other targeting parameters and strategies to reach users interested in specific product categories. Here are some ways advertisers can target users based on their purchase categories:

1. **Interest Targeting**: Advertisers can target users based on their interests, which may include categories such as fashion, technology, travel, health, food, and more. By selecting relevant interests related to specific product categories, advertisers can reach users who are likely to be interested in those categories.

2. **Keyword Targeting**: Advertisers can target users based on keywords related to specific product categories. For example, targeting users who have tweeted or engaged with tweets containing keywords like "fitness," "home decor," "gaming," or "beauty" can help reach users interested in those categories.

3. **Behavior Targeting**: While not specifically for purchase categories, advertisers can target users based on their online behaviors, such as visiting websites related to specific product categories, engaging with tweets from brands in those categories, or following accounts associated with those categories.

4. **Tailored Audiences**: Advertisers can create tailored audiences based on customer lists or databases that include information about purchases in specific categories. By uploading lists of customers who have purchased products in certain categories, advertisers can target ads specifically to these audiences on Twitter.

5. **Lookalike Audiences**: Advertisers can create lookalike audiences based on existing customer lists or audiences interested in specific product categories. Twitter will then identify and target users who share similar characteristics and behaviors with the original audience, potentially reaching users interested in similar categories.

By leveraging these targeting options and strategies, advertisers can effectively reach users interested in specific product categories on Twitter, driving more relevant and targeted ad campaigns.