Can advertisers target users based on their purchase recency with Twitter Ads?

Twitter Ads doesn't provide direct targeting options based on purchase recency. However, advertisers can employ alternative targeting methods and strategies to reach users who may have recently made purchases or exhibited behaviors indicative of purchase intent. Here are some approaches:

Engagement Targeting: Advertisers can target users who have recently engaged with their Twitter content, such as tweets, videos, or ads. Engagement can indicate users' current interest or activity level, which may include recent purchases or intent to purchase.

Custom Audiences: While Twitter Ads doesn't offer direct targeting based on purchase recency, advertisers can create custom audiences using their own customer data. By uploading customer lists or website visitor data to Twitter Ads, advertisers can target users who have recently interacted with their brand, website, or products.

Website Retargeting: Advertisers can implement website retargeting campaigns to reach users who have recently visited their website. By installing the Twitter website tag on their website, advertisers can track users' website visits and behavior, allowing them to retarget those users with relevant ads on Twitter.

Event Targeting: Advertisers can target users who have recently interacted with specific events or activities, such as attending a conference, concert, or industry event. Event targeting can help advertisers reach users who are currently engaged or interested in specific topics or products related to the event.

Lookalike Audiences: After creating custom audiences based on their own customer data, advertisers can use lookalike audience targeting to reach new users who are similar to their existing customers. While this doesn't directly target users based on purchase recency, it can help advertisers expand their reach to users who share similar characteristics and behaviors with their recent purchasers.

While Twitter Ads may not offer direct targeting based on purchase recency, advertisers can leverage various targeting options and strategies to effectively reach users who may have recently made purchases or exhibited behaviors indicative of purchase intent. By combining different targeting methods and optimizing their campaigns, advertisers can maximize the impact of their advertising efforts on Twitter.