How does industry targeting impact ad frequency?

Industry targeting can impact ad frequency in a few different ways. Here are some factors to consider:

1. Competition: Industries with high levels of competition may have higher ad frequencies, as more advertisers are competing for the same audience. For example, if you're targeting users in the e-commerce industry, you may find that there are many other advertisers also targeting this audience, which can lead to higher ad frequencies.
2. Audience size: Industries with larger audience sizes may also have higher ad frequencies, as there are more users to target. However, this is not always the case, as some industries may have larger audiences but lower levels of competition.
3. Ad relevance: Ad relevance can also impact ad frequency. If your ads are highly relevant to the industry you're targeting, users may be more likely to engage with them, which can lead to lower ad frequencies. On the other hand, if your ads are not as relevant, users may be less likely to engage with them, which can lead to higher ad frequencies as you try to reach your target audience.
4. Ad budget: Finally, ad budget can also impact ad frequency. If you have a larger ad budget, you may be able to afford to show your ads more frequently to your target audience. However, it's important to balance ad frequency with user experience, as showing your ads too frequently can lead to ad fatigue and decreased engagement.

In general, it's important to monitor ad frequency and adjust your targeting and bidding strategies accordingly. If you find that your ads are being shown too frequently to the same users, you may want to consider narrowing your targeting or adjusting your bids to reduce frequency. On the other hand, if your ads are not being shown frequently enough, you may want to consider increasing your bids or expanding your targeting to reach a larger audience.