Can advertisers target specific mobile operating systems with Twitter Ads?

Yes, advertisers can target specific mobile operating systems with Twitter Ads. This includes targeting users on iOS (Apple's mobile operating system) and Android (Google's mobile operating system).

This level of targeting can be useful for several reasons. For instance, if your app or website is only optimized for one of these operating systems, you might want to target users on that system to ensure a smooth user experience. Or, if you know that your product or service performs better on one operating system over the other, you can focus your ad spend there.

To set up mobile operating system targeting on Twitter Ads:

1. Create a new campaign or select an existing one.
2. In the "Audience features" section, select "All Twitter users" to define your audience.
3. Scroll down to the "Device" section.
4. Here, you can choose to target "iOS" or "Android" users, or both.

Remember, as with any targeting strategy, it's important to monitor your ad performance and adjust your targeting as needed to ensure you're reaching the right audience and getting the best results from your ad spend.