Can advertisers exclude specific job titles from seeing their ads on Twitter?

Started by Webbs, May 06, 2024, 03:36 AM

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Webbs

Can advertisers exclude specific job titles from seeing their ads on Twitter?

gepevov

Yes, advertisers can exclude specific job titles from seeing their ads on Twitter. This can be useful for advertisers who want to target a specific audience but don't want to include certain job titles that may not be relevant to their product or service.

To exclude specific job titles on Twitter Ads, advertisers can follow these steps:

1. Create a new campaign or select an existing campaign.
2. In the "Audience" section, select "Job title" as a targeting option.
3. Enter the job titles that you want to exclude in the "Exclude job titles" field.
4. Finish creating your campaign and launch it.

By excluding specific job titles, advertisers can help ensure that their ads are being shown to a more relevant audience, which can improve campaign performance and reduce wasted spend.

It's important to note that while excluding specific job titles can help advertisers refine their targeting, it may also reduce the size of the audience. Advertisers should ensure that they have a large enough audience to achieve their campaign goals while also being as specific as possible with their targeting. Additionally, advertisers should be mindful of any potential biases or assumptions that may be built into their exclusion criteria, as this could unintentionally limit the reach of their ads to certain demographics or groups.

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