Can advertisers exclude certain device types from seeing their ads on Twitter?

Yes, advertisers can exclude certain device types from seeing their ads on Twitter using the "Device Targeting" feature. This feature allows advertisers to target their ads to specific types of devices, such as mobile phones, tablets, and desktop computers, and also provides the option to exclude specific device types.

Here's how to exclude certain device types from seeing your ads on Twitter:

1. Log in to your Twitter Ads account and navigate to the campaign you want to edit.
2. Click on the "Targeting" tab.
3. Under "Device Targeting," select the device types you want to target.
4. After selecting the device types, you can exclude specific device types by clicking on the "-" button next to each device type.
5. Once you have excluded the device types, click "Save" to apply the changes to your campaign.

By excluding certain device types, advertisers can ensure that their ads are only served to the most relevant devices and audiences, reducing wasted impressions and improving their return on investment. It's important to note that excluding device types may limit the reach of your campaign, so it's important to carefully consider which device types to exclude based on your target audience and campaign goals.