Can advertisers combine job title and industry targeting on Twitter Ads?

Yes, advertisers can combine job title and industry targeting on Twitter Ads to create a more targeted and relevant audience for their campaigns.

Twitter's ad targeting tools allow advertisers to target users based on both job titles and industries. For example, an advertiser can target users with the job title "Marketing Manager" who work in the "Technology" industry. This can help ensure that the advertiser's ads are being shown to users who are not only in a specific job role but also work in a relevant industry.

Combining job title and industry targeting can be particularly useful for B2B advertisers who want to reach decision-makers in specific industries. For example, an advertiser selling enterprise software may want to target users with job titles such as "IT Director" or "CIO" who work in the "Finance" or "Healthcare" industries.

To combine job title and industry targeting on Twitter Ads, advertisers can select the "Job title" and "Industry" targeting options in the ad creation workflow and then choose the specific job titles and industries they want to target. Twitter's ad targeting tools will then identify users who match both criteria.

It's important to note that while combining job title and industry targeting can help advertisers create a more targeted audience, it may also reduce the size of the audience. Advertisers should ensure that they have a large enough audience to achieve their campaign goals while also being as specific as possible with their targeting.