What are the different ad formats available on Twitter?

Twitter offers several ad formats to cater to different marketing objectives and audience preferences. Here are the main ad formats available on Twitter:

1. **Promoted Tweets:** Promoted tweets are regular tweets that advertisers pay to promote to a wider audience. These tweets can appear in users' timelines, search results, and other areas of the platform. Promoted tweets can include text, images, videos, hashtags, and links.

2. **Promoted Accounts:** Promoted accounts are ads that promote a Twitter account to users who are likely to be interested in its content. These ads appear in users' "Who to follow" recommendations, in their timelines, and in search results. Promoted accounts help increase followers and expand the audience for your account.

3. **Promoted Trends:** Promoted trends allow advertisers to promote a specific hashtag or topic to the top of Twitter's trending topics list. When users click on the promoted trend, they see a list of tweets from various accounts using the hashtag. Promoted trends can increase visibility, generate buzz, and drive conversation around a brand or campaign.

4. **Video Ads:** Twitter offers various options for running video ads on the platform. This includes in-stream video ads that play before or during video content, promoted video tweets that appear in users' timelines, and video website cards that drive traffic to a website or landing page.

5. **Carousel Ads:** Carousel ads allow advertisers to showcase multiple images or videos in a single ad unit. Users can swipe through the carousel to view additional content, making it an engaging format for showcasing products, telling a story, or highlighting different features.

6. **Conversation Ads:** Conversation ads are interactive ads that include call-to-action buttons and customizable hashtags to encourage users to engage in conversations with the advertiser. These ads can drive traffic, generate leads, and promote specific actions such as app installs or sign-ups.

7. **App Install or App Engagement Ads:** Twitter offers specific ad formats for promoting mobile apps, including app install ads and app engagement ads. These ads encourage users to install or engage with the advertiser's mobile app directly from Twitter.

8. **Website Clicks or Conversions:** These ads are designed to drive traffic to a website or landing page and encourage specific actions such as sign-ups, purchases, or downloads. They include a call-to-action button and can feature images, videos, or carousel formats.

Advertisers can choose the ad formats that best align with their marketing objectives and audience preferences when creating campaigns on Twitter. Each ad format offers unique features, targeting options, and benefits to help advertisers reach and engage with their target audience effectively.