What's the most surprising TikTok crossover with traditional media you've seen?

One of the most surprising TikTok crossovers with traditional media that I've seen is the collaboration between TikTok creators and the Metropolitan Museum of Art (the Met) in New York City. In 2020, the Met launched a TikTok challenge called the "Met Gala Challenge," which invited TikTok users to recreate iconic fashion looks from past Met Galas using household items.

The challenge quickly went viral, with TikTok creators sharing their creative and often humorous interpretations of famous fashion moments. The Met even partnered with several TikTok influencers, such as Wisdom Kaye and Avani Gregg, to help promote the challenge and provide inspiration for participants.

The collaboration between the Met and TikTok was surprising because it brought together two seemingly disparate worlds: the high-fashion world of the Met Gala and the playful, user-generated content of TikTok. However, the partnership was also a smart move on the part of the Met, as it helped to attract a younger audience and promote the museum's brand in a fun and engaging way.

Overall, the Met Gala Challenge is just one example of how TikTok has the potential to bridge the gap between traditional media and user-generated content, creating new opportunities for collaboration and engagement.