What is a TikTok hashtag, and how do I use it?

A TikTok hashtag is a keyword or phrase preceded by the '#' symbol that categorizes content on the platform. Hashtags on TikTok function similarly to hashtags on other social media platforms but are particularly influential in organizing and discovering content due to TikTok's algorithm-driven feed.

### How to Use TikTok Hashtags:

1. **Discover Trending Hashtags**: Explore the Discover page on TikTok or check out the trending hashtags section to see what hashtags are currently popular. This can give you ideas for content creation or help you join existing trends.

2. **Choose Relevant Hashtags**: Select hashtags that are relevant to your content. Think about the theme, topic, or challenge your video relates to. Using specific and niche hashtags can also help target a particular audience interested in your content.

3. **Include Hashtags in Captions**: When you upload a video, include relevant hashtags in your video caption. You can add them at the beginning or end of your caption. TikTok allows up to 100 characters in the caption, so use this space wisely.

4. **Use Hashtags Strategically**: Don't overload your video with hashtags, as it can appear spammy. Aim for a mix of popular and niche hashtags to increase your video's visibility. Around 3-5 hashtags per post is generally a good guideline.

5. **Create Your Own Hashtag**: If you're starting a challenge or campaign, create a unique hashtag to track participation and engagement. Promote this hashtag in your video and encourage others to use it.

6. **Engage with Hashtag Communities**: Clicking on a hashtag in TikTok will take you to a feed of videos using that hashtag. Engage with this community by liking, commenting, and sharing videos that resonate with you. This can also help increase visibility for your own content.

7. **Monitor Hashtag Performance**: Keep an eye on how your videos perform with different hashtags. TikTok provides insights into views and engagements, which can help you understand which hashtags are most effective for reaching your audience.

By effectively using hashtags on TikTok, you can amplify the reach of your videos, participate in trends, and engage with a broader community interested in similar content. It's a powerful tool for discovery and community-building on the platform.