Here's a quick breakdown of the latest updates and trends around TikTok Shop, Pinterest, GPSR regulations, and who's dominating the holiday e-commerce season 👇

🚀 TikTok Shop Expansion: What's New in 2025
TikTok Shop is going global fast — and with new features that make it easier than ever to sell:

🌍 Expansion Highlights:
US & UK sellers now get access to TikTok's Fulfilled by TikTok (FBT) system, similar to Amazon FBA

Southeast Asia (Philippines, Malaysia, Vietnam) now fully onboarded

TikTok Shop now supports digital products (eBooks, templates, courses)

🔥 2025 Seller Tools:
1-click shoppable video tags (no need for affiliate linking)

Real-time AI-powered content suggestions

"Live Shopping AI Co-Host" helps automate responses in TikTok Live sales events

→ What to do: If you're not on TikTok Shop, get in early while the algorithm is still rewarding organic seller content.

📌 Pinterest Predictions for 2025
Pinterest remains a sleeping giant for e-commerce, and it's now leaning hard into AI search and product discovery.

🧠 Key 2025 Pinterest Trends:
AI-powered visual search is being expanded (see → buy, instantly)

New "Shop the Look" pins let creators tag multiple products in a single image

Pinterest Trends 2025 report forecasts "Low-effort luxury" and "Green tech home" to dominate home & lifestyle boards

→ Opportunity: Pinterest ads are way cheaper than Meta, and perfect for evergreen product lines like fashion, decor, or digital downloads.

⚖️ GPSR Compliance Alert (EU Sellers Only)
General Product Safety Regulation (GPSR) takes effect in 2024-2025 across the EU.

🧾 Key Compliance Requirements:
Product traceability: seller info + origin must be clearly displayed

Product safety risk assessments must be documented

EU-based responsible person is now mandatory for cross-border sellers

Applies to TikTok Shop, Amazon, eBay, and independent websites

→ Tip: Use third-party compliance services or EU reps if you're selling into the EU from outside.

🎁 Holiday E-Commerce Winners (So Far)
🏆 Categories Booming:
AI gadgets (e.g., voice pens, wearable translators)

Personalized products (jewelry, pet gifts, print-on-demand)

Digital kits (planners, templates, AI prompts, Notion dashboards)

Home spa & wellness (aromatherapy, bath bombs, LED masks)

📈 Winning Tactics:
Bundle deals + urgency timers

Shoppable TikToks with reviews

Pinterest carousel ads linking to TikTok videos