Should TikTok prioritize trends that contribute to positive user engagement and platform growth?

Yes, prioritizing trends that contribute to positive user engagement and platform growth is crucial for TikTok's long-term success. Here are several reasons why this approach is beneficial:

1. **Enhanced User Experience**: Positive trends contribute to a more enjoyable and engaging user experience on TikTok. When users interact with content that resonates positively, they are more likely to spend more time on the platform, increasing overall engagement metrics.

2. **Community Building**: Positive trends can foster a sense of community and connection among TikTok users. When users participate in trends that promote creativity, positivity, and shared interests, it strengthens the social fabric of the platform.

3. **Brand Safety and Reputation**: Prioritizing positive trends helps maintain a brand-safe environment for advertisers. Brands are more likely to invest in advertising on TikTok when they feel confident that their ads appear alongside content that aligns with their values and resonates positively with viewers.

4. **Platform Growth and Attraction**: Trends that drive positive engagement can attract new users to TikTok. Positive word-of-mouth and viral trends that showcase the platform's vibrant and creative community can lead to increased user acquisition and retention.

5. **Long-term Sustainability**: By focusing on trends that contribute positively to user engagement and satisfaction, TikTok can ensure its long-term sustainability. This approach supports ongoing platform growth and user loyalty, reducing churn and maintaining a healthy user base.

6. **Promoting Diversity and Inclusivity**: Positive trends often celebrate diversity, inclusivity, and cultural relevance. By prioritizing these trends, TikTok demonstrates its commitment to supporting a diverse range of voices and perspectives on the platform.

While it's important for TikTok to allow for diverse content and creative expression, prioritizing trends that foster positive engagement can create a more welcoming and enjoyable environment for all users, creators, and advertisers.