How do you think TikTok has influenced online advertising?

TikTok has had a significant impact on online advertising in several ways:

1. Influencer marketing: TikTok has become a popular platform for influencer marketing, where brands collaborate with popular creators to promote their products or services to their followers. TikTok influencers have a high level of engagement and trust with their audience, making them effective endorsers and ambassadors for brands.
2. Ad formats: TikTok has introduced various ad formats that are tailored to the short-form video format and the user experience of the app. These ad formats include brand takeovers, in-feed native videos, hashtag challenges, and branded effects, which allow brands to create immersive and interactive ads that are integrated into the content and the community of the platform.
3. Targeting and personalization: TikTok's algorithm enables advertisers to target their ads to specific audiences based on their interests, behaviors, and demographics. This allows brands to reach their ideal customers with relevant and personalized ads that are more likely to resonate and convert.
4. Creativity and storytelling: TikTok's emphasis on creativity and storytelling has inspired brands to adopt a more authentic and engaging approach to online advertising. By creating ads that are fun, entertaining, and informative, brands can capture users' attention, build brand awareness, and foster a positive brand image.
5. Data and analytics: TikTok provides advertisers with detailed data and analytics about their ad performance, audience engagement, and campaign results. This allows brands to measure the effectiveness of their ads, optimize their ad spend, and improve their advertising strategies.

In summary, TikTok has influenced online advertising by providing new opportunities for influencer marketing, ad formats, targeting and personalization, creativity and storytelling, and data and analytics. By leveraging these features and capabilities, brands can create effective and engaging online ads that resonate with TikTok's large and diverse user base.