How do you think TikTok has influenced language and slang?

TikTok has significantly transformed the landscape of music discovery and promotion in several ways:

1. **Viral Trends and Challenges**: TikTok's format encourages users to create and participate in trends and challenges, often centered around specific songs or genres. This virality can quickly propel relatively unknown tracks to fame, creating overnight sensations.

2. **Broadening Audience Reach**: Songs that gain popularity on TikTok often reach demographics that might not typically be exposed to them through traditional channels. This democratizes music discovery by exposing users to a wide range of genres and artists.

3. **Artist Promotion**: TikTok provides a platform for artists to directly engage with their audience. Artists can promote new releases, interact with fans through challenges or live streams, and gain valuable feedback in real-time.

4. **Chart Impact**: The popularity of songs on TikTok can translate into chart success on platforms like Billboard, influencing mainstream rankings and introducing new metrics for measuring a song's impact.

5. **Revitalizing Old Hits**: TikTok has also revived older songs that become popular through user-generated content, demonstrating its power to give new life to music from various eras.

6. **Diverse Music Landscape**: TikTok's algorithm exposes users to a diverse range of music, not limited to mainstream hits. This fosters a more inclusive and eclectic music taste among its users.

7. **Challenges for Music Industry**: The platform has posed challenges for the music industry in terms of monetization and copyright management, as songs often go viral through user-generated content that may not be licensed.

Overall, TikTok has become a powerful force in shaping contemporary music culture, influencing what becomes popular and how artists and labels approach promotion and engagement with their audience.