While it's important to follow this guideline, it's worth noting that Facebook has relaxed its enforcement of the 20% text rule in recent years. Instead of completely rejecting ads with excessive text, Facebook now uses a ranking system that determines the reach and delivery of an ad based on the amount of text in the image. Ads with less text tend to have higher reach, while those with more text may have their reach limited.
However, it's always a good practice to keep text minimal and concise in your ad images to increase their effectiveness and ensure they comply with Facebook's guidelines. You can use the Facebook Text Overlay Tool to check whether your ad image complies with the 20% text rule and to see how it might impact the reach of your ad.
The maximum percentage of text allowed in an ad image overlay on Facebook is 20%. Facebook has guidelines in place to ensure that ad images maintain a clean and visually appealing look, without being overwhelmed by text. If an ad image exceeds the 20% text limit, it may experience reduced delivery or may not be approved for advertising.
Facebook provides a tool called the "Text Overlay Tool" that allows advertisers to check the amount of text in their ad images. The tool uses a grid system to determine the percentage of text in an image. Advertisers can upload their ad image to the tool, and it will provide feedback on whether the text falls within the acceptable limit.
It's important to adhere to this text limit to ensure your ads are approved and reach the intended audience effectively. By keeping the text minimal and focusing on visually engaging elements, you can create more effective and aesthetically pleasing ads on Facebook.
Facebook has a guideline regarding the amount of text that can be included in ad images. While there used to be a strict 20% text rule, which limited the amount of text allowed in an ad image overlay, Facebook has since relaxed this policy. As of my knowledge cutoff in Facebook no longer enforces a specific percentage limit for text in ad images.
Instead of a hard percentage limit, Facebook now uses a rating system to assess the amount of text in an ad image. The rating system has four categories:
1. Image Text: OK: This means the image contains minimal or no text, and it's likely to have normal delivery.
2. Image Text: Low: This means there is a moderate amount of text in the image, which may result in slightly reduced reach and delivery.
3. Image Text: Medium: This means there is a high amount of text in the image, and it may experience significantly reduced reach and delivery.
4. Image Text: High: This means there is too much text in the image, and it may have very limited or no delivery at all.
While Facebook no longer enforces a specific percentage limit, it is still generally recommended to limit the amount of text in your ad images. Advertisements with minimal or no text tend to perform better and have broader reach. Keeping text concise, clear, and integrated into the overall design of the ad image is a best practice to ensure optimal delivery and engagement.
Facebook's ad policy states that ad images with too much text may experience reduced delivery or be disapproved altogether. However, Facebook no longer has a specific limit on the percentage of text allowed in ad images. Instead, they use a rating system that categorizes ads based on the amount of text in the image.
The rating system includes four categories:
1. "OK": The ad image contains minimal or no text overlay, which is likely to have the highest reach and performance.
2. "Low": The ad image has a small amount of text but should still reach a significant audience.
3. "Medium": The ad image has a moderate amount of text and may reach a slightly smaller audience.
4. "High": The ad image has a substantial amount of text and is likely to have limited reach and performance.
While Facebook has removed the strict percentage-based rule, it is still recommended to keep text overlay to a minimum for optimal ad performance. It's a good practice to use images with little to no text or to convey important information through the ad's text or caption instead.
It's important to note that Facebook's policies and guidelines may change over time, so it's always a good idea to refer to Facebook's official advertising guidelines or consult their platform for the most up-to-date information regarding ad image text restrictions.
Facebook's guidelines state that ad images with too much text may experience reduced delivery or reach. While there isn't a specific maximum percentage of text mentioned, Facebook uses a grid-based text overlay tool to evaluate the amount of text in an ad image.
This tool divides the image into a 5x5 grid and assigns a rating based on the number of grid squares that contain text. The ratings are categorized as follows:
1. Image Text: Ads that have text occupying too many grid squares may have limited reach and be shown to fewer people.
2. Medium Image Text: Ads with moderate text in the image may have slightly reduced reach compared to those with minimal text.
3. Low Image Text: Ads with minimal or no text in the image have the potential for higher reach and performance.
While it's advisable to limit the amount of text in your ad images, Facebook's guidelines have become less strict over time. Previously, Facebook implemented a 20% text rule, where images with text occupying more than 20% of the image area were disapproved or experienced limited reach. However, Facebook has since shifted its approach to focus more on the grid-based text overlay tool.
To ensure your ad reaches a broader audience, it's recommended to keep text overlays to a minimum and focus on using compelling visuals to convey your message. Remember that the actual performance and reach of your ad will depend on various factors, including your target audience, bidding strategy, and overall ad quality. It's always a good practice to review and adhere to the latest guidelines provided by Facebook for accurate and up-to-date information on ad image text restrictions.