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The term "Tumblr girl" refers to a particular aesthetic or style that was popularized on the social media platform Tumblr. It emerged in the early 2010s and gained popularity among teenage girls and young women who embraced a specific fashion and lifestyle trend.

Characteristics commonly associated with the Tumblr girl aesthetic include:

  1. Fashion Style: Tumblr girls often adopt a bohemian or indie-inspired fashion style. This can include elements such as high-waisted shorts, crop tops, oversized sweaters, floral prints, vintage clothing, Doc Martens or other boots, and accessories like flower crowns, chokers, and oversized glasses.
  2. Natural and Effortless Look: Tumblr girls tend to embrace a natural and minimalistic approach to makeup. They often opt for a fresh-faced look with light foundation, neutral eyeshadow, mascara, and a hint of lip color. The emphasis is on looking effortless and embracing natural beauty.
  3. Photography and Aesthetic: Tumblr girls are known for their interest in photography and curating aesthetically pleasing visuals. They often share and reblog images on Tumblr that reflect their personal style, interests, and inspirations. The aesthetic can range from dreamy, ethereal, and nostalgic to vintage or grunge-inspired.
  4. Interest in Arts and Creative Expression: Tumblr girls often have an appreciation for art, music, literature, and other forms of creative expression. They may share and engage with posts related to their artistic interests, showcasing their own artwork, poetry, photography, or writing.
  5. Emphasis on Self-Care and Mental Health: The Tumblr girl culture often promotes self-care, mental health awareness, and positivity. It can involve sharing inspirational quotes, self-reflection, and tips for maintaining well-being. This aspect of the Tumblr girl identity emphasizes the importance of self-love and self-expression.


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The term "Tumblr girl" refers to a specific aesthetic and lifestyle associated with a subculture that emerged on the social media platform Tumblr. Tumblr was known for its creative and diverse community, and the Tumblr girl aesthetic became popular in the mid-2010s.

The Tumblr girl style is characterized by a combination of fashion, beauty, and lifestyle elements. It often includes elements such as:

  1. Fashion: Tumblr girls often embrace a mix of vintage and contemporary fashion trends. They may wear high-waisted shorts, crop tops, oversized sweaters, floral dresses, and Doc Martens or other vintage-inspired shoes.
  2. Makeup and Hair: Natural-looking makeup is popular among Tumblr girls, with a focus on winged eyeliner, soft eyeshadow, and nude or pastel lip colors. They often have long, wavy or straight hair, sometimes dyed in pastel shades or with colorful highlights.
  3. Accessories: Tumblr girls often incorporate accessories such as flower crowns, oversized sunglasses, chokers, and layered jewelry into their outfits.
  4. Photography: The Tumblr girl aesthetic is heavily influenced by the photography style prevalent on Tumblr. They may post or reblog images that have a dreamy, nostalgic, or vintage feel to them.
  5. Lifestyle: Tumblr girls are associated with certain interests and activities, such as indie music, nature, art, poetry, and social justice causes. They may also be interested in topics like feminism, body positivity, mental health, and LGBTQ+ rights.
It's important to note that the Tumblr girl subculture has evolved over time, and its popularity has waned with the decline of Tumblr as a dominant social media platform. However, elements of the aesthetic and lifestyle still persist and have influenced subsequent online subcultures.