The more Instagram followers you have, hence more money you can make. Engagement, content quality, brand familiarity, audience demographics, and skill set all influence rates. The industry benchmark is $10 per 1,000 followers, although this can vary based on your deal and sponsor. When influencers reach a certain number of followers, such as Sam Shiro, who has 283k followers, they start asking at least $1,000 for a single post.