According to recent statistics, the largest demographic group using Facebook is between the ages of 25 and 34, accounting for about 29% of the platform's user base. This is followed by users aged 18-24, who make up 22% of the total user base.
Women tend to use Facebook slightly more than men, with about 56.2% of Facebook users being female and 43.8% being male.
In terms of geographic location, the highest number of Facebook users are in Asia, with India having the largest number of Facebook users globally. The United States, Brazil, Indonesia, and Mexico also have significant numbers of Facebook users.
It's worth noting that these statistics can vary depending on the source and the time period they were collected. Nonetheless, they provide a general idea of who uses Facebook the most.
How do I target low income on Facebook?
If you are looking to target low-income individuals on Facebook, here are a few ways to do so:
Location targeting: You can target low-income areas by selecting specific locations in Facebook Ads Manager. For example, you can target specific zip codes, cities, or states where low-income individuals tend to live.
Demographic targeting: You can use Facebook's demographic targeting options to reach people with lower household incomes. Under the "Detailed Targeting" section, you can select "Financial and Employment" and then choose "Income" and select the appropriate income range.
Interest targeting: You can also use interest targeting to reach low-income individuals by selecting interests that are likely to be popular among people with lower incomes, such as discount stores or affordable housing programs.
It's worth noting that targeting based on income can be challenging as Facebook does not collect this information directly from users. Instead, income estimates are based on factors such as income-related interests, demographics, and other data. As such, income-based targeting may not be as accurate as other targeting options available on Facebook.