How to Choose a Squarespace Template for 2024 (7.1 Fluid Engine)

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Choosing the right Squarespace template is crucial for creating a stunning, functional, and high-converting website. With Squarespace 7.1 and the Fluid Engine, all templates share the same underlying features, but their design styles, layouts, and industry focus vary.

This guide will help you choose the perfect Squarespace template for your business, blog, portfolio, or online store in 2024. 🚀

1️⃣ Understanding Squarespace 7.1 & Fluid Engine
📌 Key Features of Squarespace 7.1 & Fluid Engine:
βœ… All templates use the same core system – You can switch designs anytime.
βœ… Drag-and-Drop Layouts – Full creative freedom with the Fluid Engine.
βœ… Mobile-Responsive – Every template looks great on any device.
βœ… Customizable Fonts, Colors & Sections – No coding required!

💡 Key Takeaway: Instead of choosing a template based on features, focus on the layout and aesthetic that best suits your brand.

2️⃣ Best Squarespace Templates by Website Type
🛍 Best for Online Stores & E-Commerce
βœ”οΈ Almar – Minimalist, clean, & product-focused (great for fashion & lifestyle brands).
βœ”οΈ Hester – Modern & high-impact, with bold imagery (perfect for luxury brands).
βœ”οΈ Riley – Designed for digital products, memberships, & courses.

💡 Tip: Look for templates with built-in shop pages, product grids, and checkout optimization!

📸 Best for Portfolios & Creatives
βœ”οΈ Forte – Best for photographers & designers with large visuals.
βœ”οΈ Noll – A sleek & minimalist look for professional portfolios.
βœ”οΈ Suffolk – Great for artists & agencies with an interactive homepage.

💡 Tip: Choose templates with gallery blocks, grid layouts, and fullscreen images for a strong visual impact!

📝 Best for Blogs & Content Creators
βœ”οΈ Paloma – Clean, easy-to-read, and great for storytelling.
βœ”οΈ Hayden – Magazine-style with dynamic layout options.
βœ”οΈ Roseti – Personal blog-focused, ideal for lifestyle & travel bloggers.

💡 Tip: Look for templates with strong typography, easy navigation, and featured blog sections!

🎤 Best for Coaches, Consultants & Personal Brands
βœ”οΈ Corbin – Professional & authoritative for coaches & experts.
βœ”οΈ Alameda – Bold & stylish, perfect for fitness trainers or life coaches.
βœ”οΈ Lakshi – Minimalist & elegant for personal branding.

💡 Tip: Choose a template with call-to-action buttons, testimonials, and service pages!

🎭 Best for Events & Service-Based Businesses
βœ”οΈ Rover – Ideal for wedding planners, event hosts, & service businesses.
βœ”οΈ Hatch – Great for restaurants, salons, & small businesses.
βœ”οΈ Bedford – Versatile, with booking & appointment features.

💡 Tip: Look for templates with event pages, booking integrations, and clear pricing sections!

3️⃣ How to Choose the Perfect Squarespace Template
📌 Ask Yourself These Questions:
βœ”οΈ What's the main purpose of my site? (Portfolio, store, blog, etc.)
βœ”οΈ What layout best fits my content? (Grid, single-column, magazine-style?)
βœ”οΈ Does the template's default design match my branding?
βœ”οΈ Are there built-in features that I need? (E-commerce, booking, memberships)

💡 Tip: If you're unsure, choose a simple, flexible template like Almar, Forte, or Palomaβ€”they work well for multiple purposes!

🏆 Final Verdict: The Best Squarespace Template for You!
βœ… E-Commerce? β†’ Almar or Hester
βœ… Portfolio? β†’ Forte or Noll
βœ… Blogging? β†’ Paloma or Roseti
βœ… Coaching? β†’ Corbin or Alameda
βœ… Events/Business? β†’ Rover or Bedford

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