What is the role of meta robots tags in Technical SEO?

Started by Wanda, Apr 26, 2024, 02:39 PM

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Wanda

Apr 26, 2024, 02:39 PM
What is the role of meta robots tags in Technical SEO?

SEO

#1
May 05, 2024, 07:42 PM
Meta robots tags play a crucial role in technical SEO by instructing search engine crawlers on how to interact with specific web pages. These tags are included in the HTML <head> section of a webpage and provide directives to search engines regarding indexing and crawling behavior. The main meta robots tags include:

1. **Index**: This tag tells search engine crawlers whether to index a page or not. The most common values for this tag are "index" (allow indexing) and "noindex" (prevent indexing). Pages marked with "noindex" won't appear in search engine results pages (SERPs).

2. **Follow**: This tag instructs search engine crawlers whether to follow the links on a page. The default behavior of search engines is to follow links, but if you want to prevent crawlers from following links on a page, you can use the "nofollow" directive.

3. **Noarchive**: This tag prevents search engines from caching a page's content. It's useful for pages where you don't want the content to be stored in search engine caches.

4. **Nosnippet**: This tag prevents search engines from displaying a snippet (a brief summary of the page content) in search results. It's useful for pages where you want to control the presentation of content in search results.

5. **Nofollow**: This tag instructs search engine crawlers not to follow the links on a page. It's commonly used for user-generated content or sponsored links where you don't want to pass PageRank to external sites.

6. **Noindex, Follow**: This combination of tags prevents a page from being indexed while allowing search engine crawlers to follow the links on the page. It's useful for pages that you want to keep out of search results but still want to pass PageRank to other pages.

7. **Noindex, Nofollow**: This combination of tags prevents a page from being indexed and prevents search engine crawlers from following the links on the page. It's useful for pages that you want to keep out of search results and prevent PageRank from being passed to other pages.

By using meta robots tags effectively, webmasters can control how search engines crawl and index their website's content, ensuring that only relevant pages are included in search results and that link equity is distributed optimally across the site.

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