How do you optimize a website for Core Web Vitals?

Started by Neall, Apr 25, 2024, 05:14 PM

Previous topic - Next topic

Neall

How do you optimize a website for Core Web Vitals?

fagnahurka

Optimizing for Core Web Vitals (CWV) involves addressing the three core metrics:

**1. Largest Contentful Paint (LCP)**

* **Measures:** How long it takes for the largest content element on a page to load.
* **Targets:** Aim for an LCP of 2.5 seconds or less.
* **Optimization Techniques:**
    * Optimize images: Compress images, use modern formats (WebP, AVIF), implement lazy loading.
    * Prioritize above-the-fold content: Load critical content first.
    * Optimize font loading: Preload critical fonts, consider font-display swap.
    * Reduce JavaScript execution time: Defer or minify non-essential JavaScript
    * Use a Content Delivery Network (CDN): Distribute content closer to users.

**2. First Input Delay (FID)**

* **Measures:** Time it takes for a page to become interactive for users (response to clicks, taps, etc.)
* **Targets:** Aim for an FID of less than 100 milliseconds.
* **Optimization Techniques:**
    * Break up long tasks:  Use JavaScript performance optimization techniques to reduce long-running tasks.
    * Reduce third-party script impact: Defer or asynchronously load third-party scripts.
    * Use a web worker for tasks that don't need the main thread.

**3. Cumulative Layout Shift (CLS)**

* **Measures:** How often users experience unexpected layout shifts.
* **Targets:** Aim for a CLS score of less than 0.1.
* **Optimization Techniques:**
    * Specify dimensions for images & embeds: Always include width and height attributes.
    * Reserve space for ad slots: If using dynamic ads, pre-allocate ad space to minimize shifts.
    *  Use CSS aspect ratio boxes:  Maintain aspect ratios even before content loads.
    * Strategically place new UI elements: Avoid inserting content above existing content unless it's in response to a user interaction.

**Tools For Diagnosis & Monitoring**

* **PageSpeed Insights:** Analyzes your website and provides specific CWV optimizations.
* **Chrome DevTools:** Offers features to measure CWV in real-time during development.
* **Lighthouse:** Built into Chrome DevTools, audits your site and includes a CWV section.
* **Web Vitals Extension (Chrome):** Provides a real-time view of CWV metrics.
* **Search Console:** See field data on how actual users are experiencing your CWV.

**Additional Tips**

* **Choose a performance-focused hosting provider:** Your server response times greatly impact CWV.
* **Regularly monitor & test:** CWV can change with code updates, so keep track.
* **Prioritize mobile optimization:** Google's mobile-first indexing makes mobile experience crucial.

**Remember: Optimizing for Core Web Vitals improves user experience, which can lead to better search rankings and engagement.**

**Let me know if you'd like a more detailed explanation of any of these techniques or how to use specific tools!**

Didn't find what you were looking for? Search Below