What is structured data?

Structured data is a standardized format for providing information about a webpage and its content. It is a specific type of markup that is added to the HTML code of a webpage to help search engines understand the content and context of the page.

Structured data uses a standardized vocabulary and syntax, such as Schema.org, to describe the content of a webpage. This can include information such as the type of content on the page (e.g., articles, products, recipes), the author, date published, and other relevant metadata.

By providing this structured data, webpage owners can help search engines better understand their content and provide more relevant search results to users. Structured data can also enable rich snippets and other enhanced search features, such as star ratings, images, and pricing information, in search engine results pages (SERPs).

Structured data is typically added to a webpage using JSON-LD, Microdata, or RDFa format. JSON-LD is the recommended format by Google and is often considered the easiest to implement.

Overall, structured data is an important tool for webpage owners looking to improve their search engine visibility and provide more relevant and informative search results to users.