How do you use Google Search Console for technical SEO?

Google Search Console (GSC) is a powerful tool for managing and optimizing technical aspects of your website for SEO. Here's how you can use Google Search Console for technical SEO:

1. **Verify Website Ownership**: First, verify ownership of your website in Google Search Console. This allows you to access and use the full range of tools and features available.

2. **Submit and Monitor XML Sitemaps**: Submit XML sitemaps of your website to Google Search Console. This helps Google discover and index your website's pages more efficiently. Monitor the status and coverage of your XML sitemaps to ensure that all important pages are being crawled and indexed.

3. **Check Index Coverage**: Use the Index Coverage report to identify any indexing issues with your website, such as crawl errors, indexing errors, or pages that are blocked from being indexed. Address any issues listed in the report to ensure that your website's pages are properly indexed by Google.

4. **Monitor Performance and Search Analytics**: Use the Performance report to analyze your website's search performance, including clicks, impressions, click-through rate (CTR), and average position in search results. Identify top-performing pages, keywords, and queries, and optimize your content accordingly.

5. **Identify and Fix Crawl Errors**: Regularly check the Crawl Errors report in Google Search Console to identify any crawl errors encountered by Googlebot while crawling your website. Address any crawl errors, such as 404 errors (page not found) or server errors, to ensure smooth crawling and indexing of your website.

6. **Mobile Usability and Mobile-Friendly Test**: Use the Mobile Usability report to identify any mobile usability issues on your website. Ensure that your website is mobile-friendly and optimized for mobile devices to comply with Google's mobile-first indexing. Use the Mobile-Friendly Test tool to evaluate individual pages for mobile compatibility.

7. **Rich Results and Structured Data**: Use the Rich Results report to monitor the performance of rich results generated by structured data markup on your website. Ensure that your structured data markup is correctly implemented and validated using the Structured Data Testing Tool. Monitor the enhancements provided by structured data, such as rich snippets, breadcrumbs, and sitelinks search box.

8. **URL Inspection Tool**: Use the URL Inspection tool to inspect individual URLs on your website and troubleshoot indexing and crawling issues. Check the current indexing status, coverage, and canonicalization of specific URLs. Request indexing for new or updated content to expedite the crawling and indexing process.

9. **Security Issues and Manual Actions**: Monitor the Security Issues and Manual Actions reports in Google Search Console to identify any security issues or manual penalties affecting your website. Address any security vulnerabilities or violations of Google's webmaster guidelines to avoid negative impacts on search rankings.

10. **International Targeting and Hreflang Tags**: Use the International Targeting report to specify the target country or language for your website's content. Implement hreflang tags to indicate language and regional variations of your content to search engines. Monitor the performance of international targeting using the International Targeting report.

By utilizing the various features and reports available in Google Search Console, you can effectively manage and optimize the technical aspects of your website for SEO, identify and fix issues, and improve your website's visibility and performance in Google search results.