How do you implement AMP on a website?

618p7xq5yg · Jul 08, 2024, 09:18 AM

djncwn0yms · Aug 10, 2024, 03:37 AM

Implementing AMP (Accelerated Mobile Pages) on a website involves several steps to ensure your pages are optimized for speed and comply with AMP specifications. Here's a comprehensive guide to help you get started:

### **1. Understand AMP Requirements**

**AMP HTML**: A subset of HTML with a limited set of elements and attributes to ensure fast loading. AMP pages must use AMP-specific components for interactive features.

**AMP JavaScript**: AMP pages use a special JavaScript library that controls the loading and execution of AMP components. Custom JavaScript is not allowed.

**AMP CDN**: Google's AMP Cache serves AMP pages directly to users, further optimizing performance.

### **2. Create AMP Pages**

1. **Start with AMP HTML**:
- **Basic Structure**: Your AMP page should use a basic HTML structure but include specific AMP elements.
- **Example**:
```html
<!doctype html>
<html ⚡>
<head>
<meta charset="utf-8">
<title>AMP Example</title>
<link rel="canonical" href="https://example.com/original-page.html">
<meta name="viewport" content="width=device-width,minimum-scale=1">
<style amp-custom>
body { font-family: Arial, sans-serif; }
h1 { color: #333; }
</style>
<script async src="https://cdn.ampproject.org/v0.js"></script>
</head>
<body>
<h1>Hello, AMP!</h1>
<p>This is an example of a basic AMP page.</p>
<amp-img src="https://example.com/image.jpg" width="600" height="400" layout="responsive"></amp-img>
</body>
</html>
```

2. **Use AMP Components**:
- **Images**: `<amp-img>` instead of `<img>`.
- **Videos**: `<amp-video>` for embedding videos.
- **Carousels**: `<amp-carousel>` for image carousels.

**Example**:
```html
<amp-img src="https://example.com/image.jpg" width="600" height="400" layout="responsive" alt="Description of image"></amp-img>
```

3. **Include AMP Boilerplate**:
- **AMP Boilerplate Code**: Essential for AMP pages to load correctly. The boilerplate code should be included in the `<head>` section.

**Example**:
```html
<style amp-boilerplate>
body {
-webkit-animation: -amp-start 8s steps(1, end) 0s 1 normal both;
-moz-animation: -amp-start 8s steps(1, end) 0s 1 normal both;
-ms-animation: -amp-start 8s steps(1, end) 0s 1 normal both;
animation: -amp-start 8s steps(1, end) 0s 1 normal both;
}
@-webkit-keyframes -amp-start {
from { visibility: hidden }
to { visibility: visible }
}
@-moz-keyframes -amp-start {
from { visibility: hidden }
to { visibility: visible }
}
@-ms-keyframes -amp-start {
from { visibility: hidden }
to { visibility: visible }
}
@keyframes -amp-start {
from { visibility: hidden }
to { visibility: visible }
}
</style>
<noscript>
<style amp-boilerplate>
body {
-webkit-animation: none;
-moz-animation: none;
-ms-animation: none;
animation: none;
}
</style>
</noscript>
```

### **3. Validate AMP Pages**

1. **Use AMP Validator**:
- **Check Compliance**: Validate your AMP pages to ensure they meet AMP specifications. Use the [AMP Validator](https://validator.ampproject.org/) to check for errors.

2. **Fix Errors**:
- **Resolve Issues**: Address any validation errors reported to ensure your AMP pages render correctly.

### **4. Implement AMP on Your Site**

1. **Add Canonical Tags**:
- **Canonical Links**: Include a canonical link in your AMP pages pointing to the non-AMP version of the page, and vice versa.

**Example**:
```html
<link rel="canonical" href="https://example.com/original-page.html">
<link rel="amphtml" href="https://example.com/amp-page.html">
```

2. **Submit Sitemaps**:
- **XML Sitemap**: Include AMP pages in your XML sitemap or create a separate AMP sitemap.

**Example**:
```xml
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>https://example.com/amp-page.html</loc>
<lastmod>2024-08-10</lastmod>
</url>
</urlset>
```

3. **Monitor Performance**:
- **Google Search Console**: Use Google Search Console to track the performance and indexing of your AMP pages. Check for any issues or errors related to AMP.

### **5. Leverage AMP Features**

1. **Use AMP Components for Ads and Analytics**:
- **Ad Components**: Integrate AMP-compatible ads using `<amp-ad>` components.
- **Analytics**: Use AMP's analytics components to track page performance.

2. **Test AMP Pages Across Devices**:
- **Cross-Device Testing**: Ensure your AMP pages provide a consistent experience across different mobile devices and browsers.

### **6. Optimize and Iterate**

1. **Analyze User Behavior**:
- **Performance Metrics**: Use analytics to understand how users interact with your AMP pages and identify areas for improvement.

2. **Update Content Regularly**:
- **Maintain Freshness**: Keep AMP content updated to ensure it remains relevant and engaging.

### **Conclusion**

Implementing AMP involves creating AMP-compliant pages using AMP HTML, CSS, and JavaScript, validating those pages, and integrating them with your main site through canonical links. By following AMP specifications and leveraging its features, you can enhance the performance of your mobile pages, improve user experience, and potentially gain SEO benefits through increased visibility and engagement.

How do you implement AMP on a website?

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