What are some of the most memorable social media campaigns you've seen?

1. Always #LikeAGirl (2014): This social media campaign by Always, a feminine hygiene brand, aimed to empower young girls and change the negative perception of the phrase "like a girl." The campaign went viral on social media, generating millions of views and sparking a global conversation about gender equality.
2. Coca-Cola's #ShareACoke (2014): Coca-Cola launched a social media campaign that encouraged customers to share a Coke with their friends and family. The campaign featured personalized Coke bottles with popular names, which led to a surge in sales and increased engagement on social media platforms.
3. ALS Ice Bucket Challenge (2014): This viral social media campaign raised awareness and funds for ALS (amyotrophic lateral sclerosis) research. Participants were challenged to dump a bucket of ice water over their heads and donate to the ALS Association. The campaign generated significant buzz on social media and raised over $115 million in donations.
4. REI's #OptOutside (2015): REI, an outdoor retailer, closed its stores on Black Friday and encouraged its employees and customers to spend time outdoors instead. The campaign resonated with consumers and generated positive publicity for the brand, with over 1.4 million people and 170 organizations joining the movement.
5. Airbnb's #weaccept (2017): In response to political tensions and calls for inclusivity, Airbnb launched a social media campaign that celebrated diversity and acceptance. The campaign featured a powerful video and encouraged users to share their stories of acceptance and inclusion.
6. Nike's "Nothing Beats a Londoner" (2018): Nike's social media campaign featured a short film showcasing the grit and determination of young Londoners pursuing their passions in sports. The campaign generated significant buzz on social media and was praised for its authenticity and representation of diverse communities.
7. Gillette's "The Best Men Can Be" (2019): Gillette's social media campaign challenged traditional notions of masculinity and encouraged men to be better allies and advocates for gender equality. The campaign sparked a heated debate on social media, with both supporters and critics weighing in on the conversation.
8. Procter & Gamble's "The Look" (2020): This social media campaign by P&G's skincare brand, Olay, aimed to combat racial bias in the beauty industry. The campaign featured a powerful video and encouraged users to share their experiences of bias and discrimination in the beauty industry.

These social media campaigns have left a lasting impact on consumers and have set new standards for creativity, engagement, and social responsibility in marketing.