What is the most popular social media platform worldwide?

Facebook remained the most popular social media platform worldwide in terms of active users. With over 2.8 billion monthly active users, Facebook maintained its position as the largest social media platform globally. However, it's essential to note that the popularity of social media platforms can vary by region, demographics, and user preferences. While Facebook is dominant in many countries, other platforms like Instagram, YouTube, WhatsApp, and TikTok also boast significant user bases and influence in specific markets. Additionally, the landscape of social media is dynamic, with new platforms emerging and existing platforms evolving, so the popularity rankings may shift over time.