Why focus on social media marketing instead of SEO? You might find this surprising, especially since I'm well-known for my expertise in SEO. So why the shift to social media marketing? I've discovered that it's one of the fastest and most effective ways to drive substantial traffic to any website. That said, SEO is still incredibly valuable—I still love it, and my company depends on it. SEO has not only built one of the largest marketing companies in the industry but also earned us recognition as one of the fastest-growing companies in the U.S. according to Inc. Magazine.