What tactics can we use to increase engagement on our YouTube video end screens and cards?

Increasing engagement on your YouTube video end screens and cards can help drive more interaction and viewer retention on your channel. Here are some tactics you can use to boost engagement:

1. **Use Compelling Calls-to-Action (CTAs)**: Clearly communicate what action you want viewers to take at the end of your video. Whether it's subscribing to your channel, watching another video, visiting your website, or engaging with your social media profiles, include a clear and compelling CTA that encourages viewers to take the next step.

2. **Offer Incentives or Benefits**: Provide viewers with a reason to engage with your end screens and cards by offering incentives or benefits. For example, you could offer exclusive content, discounts, giveaways, or access to a community or membership program for those who subscribe, like, or share your videos.

3. **Highlight Relevant Content**: Use end screens and cards to promote relevant content that aligns with the interests of your viewers. Recommend related videos, playlists, or channels that they may be interested in based on their viewing history or the topic of the current video.

4. **Create Interactive Elements**: Make your end screens and cards interactive by including clickable elements such as buttons, links, or thumbnails that viewers can easily engage with. Encourage viewers to click on these elements by visually highlighting them and providing a clear indication of what will happen when they click.

5. **Keep it Simple and Clear**: Avoid cluttering your end screens and cards with too many elements or distractions. Keep your CTAs and recommendations simple, clear, and easy to understand, so viewers know exactly what action to take and why.

6. **Optimize Placement and Timing**: Place your end screens and cards strategically within your videos to maximize visibility and engagement. Consider adding end screens during the last 20 seconds of your video when viewer engagement is typically highest. Additionally, use cards throughout your video at relevant moments to provide additional information or resources.

7. **Test and Iterate**: Experiment with different CTAs, placements, and designs for your end screens and cards to see what resonates best with your audience. Use YouTube Analytics to track engagement metrics such as click-through rates and viewer retention, and adjust your strategy based on the results.

8. **Promote Engagement in Your Content**: Encourage engagement throughout your video by prompting viewers to like, comment, subscribe, or interact with your content. Foster a sense of community and participation by responding to comments, asking questions, and encouraging discussion.

9. **Monitor Performance and Optimize**: Continuously monitor the performance of your end screens and cards using YouTube Analytics and make data-driven optimizations to improve engagement over time. Test different variations, analyze the results, and refine your approach to maximize engagement on your channel.

By implementing these tactics effectively, you can increase engagement on your YouTube video end screens and cards, drive more interaction with your content, and ultimately grow your channel's audience and impact.