How can businesses leverage Facebook Pixel for retargeting campaigns?

Facebook Pixel is a powerful tool that businesses can use to track visitor activity on their website and create retargeting campaigns on Facebook and Instagram. Here's how businesses can leverage Facebook Pixel for retargeting campaigns:

1. Install the Facebook Pixel: The first step is to install the Facebook Pixel on your website. This involves adding a small piece of code to your website's header. Once the pixel is installed, you can start tracking visitor activity.