It seems like you're referring to a video titled "Top Social Media Marketing Mistakes to Avoid." While I can't view or play video files, I can definitely outline some of the top social media marketing mistakes that many businesses and individuals make, which could likely be covered in that video. These mistakes are crucial to avoid if you want to achieve success with your social media marketing efforts:

1. Not Defining Clear Goals
Mistake: Many people dive into social media marketing without setting clear goals. Whether it's brand awareness, lead generation, or driving sales, failing to define these objectives can make it difficult to measure success.

Fix: Set SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) to guide your strategy and track progress.

2. Ignoring Your Audience
Mistake: Not understanding your target audience or their needs can lead to irrelevant content, poor engagement, and wasted resources.

Fix: Conduct audience research to identify their interests, pain points, and preferred social platforms. Tailor your content to match their preferences and engage with them meaningfully.

3. Inconsistent Posting
Mistake: Infrequent or erratic posting leads to a lack of visibility and audience engagement. Posting inconsistently makes it hard for followers to stay connected with your brand.

Fix: Create a content calendar and post regularly to maintain consistent engagement. Use scheduling tools like Hootsuite or Buffer to plan posts in advance.

4. Over-Promotion
Mistake: Constantly pushing sales pitches and promotional content can turn off your audience and cause them to unfollow you.

Fix: Balance promotional posts with valuable content like tips, behind-the-scenes glimpses, and user-generated content. Focus on building relationships, not just sales.

5. Failing to Engage with Followers
Mistake: Not responding to comments, messages, or mentions on your social media platforms is a major miss. Social media is a two-way communication channel, and ignoring engagement can hurt your brand's reputation.

Fix: Be active in responding to comments, direct messages, and mentions. Engage with your audience through polls, Q&A sessions, and interactive content.

6. Not Analyzing Performance
Mistake: Many marketers don't take time to review their social media analytics. Without tracking metrics, it's impossible to understand what's working and what needs improvement.

Fix: Use analytics tools (like Facebook Insights, Instagram Insights, or Google Analytics) to track engagement, reach, and conversions. Adjust your strategy based on the data.

7. Inappropriate Content
Mistake: Sharing content that's off-brand, inappropriate, or insensitive can damage your reputation and alienate your audience.

Fix: Ensure your content aligns with your brand voice, values, and target audience. Be mindful of cultural sensitivity and avoid controversial topics unless it aligns with your brand values.

8. Neglecting Mobile Optimization
Mistake: Social media users are primarily on mobile devices, so content that isn't mobile-friendly can result in a poor user experience and decreased engagement.

Fix: Optimize all images, videos, and landing pages for mobile. Test your content on mobile devices to ensure it displays correctly.

9. Overlooking Visual Content
Mistake: Social media is highly visual. Simply posting text-heavy content can fail to capture attention in a crowded feed.

Fix: Use high-quality images, infographics, videos, and other visual content. Videos tend to have higher engagement rates, so consider including video content regularly.

10. Not Using Hashtags Effectively
Mistake: Using irrelevant or too many hashtags, or none at all, can reduce your content's reach. Hashtags help categorize content and increase visibility.

Fix: Research relevant hashtags for your niche and target audience. Use a mix of popular, trending, and niche hashtags to maximize your reach. Don't overuse them—stick to a few that are relevant.

11. Ignoring Paid Social Media Advertising
Mistake: Relying solely on organic reach can limit your results, especially as social media platforms reduce organic visibility for business accounts.

Fix: Invest in targeted social media ads to increase visibility and drive conversions. Platforms like Facebook, Instagram, and LinkedIn offer powerful ad targeting options that can help you reach the right audience.

12. Not Keeping Up with Algorithm Changes
Mistake: Social media algorithms are constantly changing, and marketers who don't stay updated on these changes may find their content underperforming.

Fix: Stay informed about platform updates and algorithm changes. Follow social media marketing blogs and stay active in relevant online communities to adapt your strategies accordingly.

By avoiding these common mistakes, you'll be better positioned to create a successful social media marketing strategy that drives engagement and achieves your business goals.