The "Social Media Marketing Complete Course: A Beginner's Tutorial by Simplilearn" is designed to help absolute beginners understand the fundamentals of social media marketing and how to use platforms like Facebook, Instagram, Twitter, LinkedIn, and others to grow a brand or business online.

Here's a complete summary and what you can expect to learn:

🔹 Course Overview:
Platform: YouTube (by Simplilearn)
Format: Video tutorial, often 2–4 hours long
Audience: Beginners in digital marketing, entrepreneurs, small business owners, aspiring marketers

✅ Key Topics Covered
1. Introduction to Social Media Marketing
What is SMM?

Why businesses use social media

Organic vs. paid social media

2. Top Social Media Platforms
Facebook: Business Pages, Ads, Insights

Instagram: Visual content, Stories, Reels, hashtags

Twitter: Real-time engagement, trending topics

LinkedIn: B2B marketing, professional branding

Pinterest: Visual search engine for niche markets (fashion, decor, etc.)

YouTube: Video content strategies, optimization

3. Content Strategy
Types of content: educational, promotional, entertaining

Content calendar planning

Designing thumb-stopping creatives

4. Audience Targeting & Engagement
Building a community

How algorithms work

Engaging with comments and DMs

5. Social Media Advertising Basics
Boosting posts vs. ad campaigns

Facebook Ads Manager walkthrough

Budgeting, targeting, split testing

6. Metrics & Analytics
Important KPIs: reach, impressions, CTR, engagement rate

Using tools like Facebook Insights, Instagram Analytics, Google Analytics

7. Social Media Tools
Scheduling: Buffer, Hootsuite, Later

Design: Canva, Adobe Express

Analytics: Sprout Social, HubSpot, Google Data Studio

🎓 What You'll Gain
A solid foundation in SMM concepts

Practical tips for running campaigns

Knowledge of tools and platforms

Beginner-friendly steps for account setup and growth

📌 Bonus: Certification
While the free YouTube course is great, you can also enroll in their paid certification course on Simplilearn's official site, which often includes:

Quizzes

Hands-on projects

Certificate of completion

Would you like a downloadable checklist, course notes, or a PDF content calendar to go with this? I can whip one up for you.