How do you use Pinterest Ads Manager to create promoted pins?

To use Pinterest Ads Manager to create promoted pins, follow these steps:

1. **Access Pinterest Ads Manager**: Log in to your Pinterest business account and navigate to the Ads Manager dashboard. If you don't have a business account, you'll need to convert your personal account or create a new one specifically for business purposes.

2. **Set Up Billing**: Before you can create promoted pins, you'll need to set up billing information in Ads Manager. Click on the "Billing" tab and follow the prompts to add a payment method and set your billing preferences.

3. **Create a Campaign**: Click on the "Create" button in Ads Manager to start creating a new advertising campaign. Select the "Traffic" or "Awareness" objective, depending on your goals for the promoted pins campaign.

4. **Set Campaign Details**: Enter a campaign name, select the campaign duration, and set your daily or lifetime budget for the campaign. You'll also need to choose the targeting options for your promoted pins, including audience demographics, interests, keywords, and placements.

5. **Design Your Promoted Pins**: Click on the "Create Pin" button to design your promoted pins within Ads Manager. Upload an eye-catching image or video, write compelling ad copy, and include a destination URL that leads users to your website or landing page.

6. **Choose Pin Details**: Fill in the details for your promoted pin, including the pin title, description, and destination URL. Make sure to optimize your pin details with relevant keywords and hashtags to improve discoverability and reach on Pinterest.

7. **Select Pin Boards**: Choose which Pinterest boards you want to save your promoted pins to. You can select existing boards or create new ones specifically for your promoted pins campaign.

8. **Review and Launch**: Review all the details of your promoted pins campaign to ensure everything is accurate and complete. Once you're satisfied with your campaign setup, click the "Launch Campaign" button to start running your promoted pins.

9. **Monitor Performance**: Keep an eye on the performance of your promoted pins campaign in Ads Manager. Track key metrics such as impressions, clicks, engagement, and conversions to evaluate the effectiveness of your campaign and make adjustments as needed.

10. **Optimize Campaign**: Continuously monitor and optimize your promoted pins campaign to improve performance and maximize ROI. Experiment with different targeting options, ad creatives, and bidding strategies to find what works best for your business goals.

By following these steps, you can use Pinterest Ads Manager to create and launch promoted pins campaigns to reach and engage with your target audience on Pinterest effectively.