What are the differences between LinkedIn Showcase Pages and Company Pages?

LinkedIn Showcase Pages and Company Pages serve different purposes on the platform. Here are the main differences between them:

1. **Company Page**: A Company Page is the primary page for a business or organization on LinkedIn. It provides an overview of the company, including its mission, products or services, and updates. Company Pages can be followed by LinkedIn members, and updates from the page appear in their feeds.

2. **Showcase Page**: A Showcase Page is an extension of a Company Page and is used to highlight specific aspects of the business, such as individual brands, products, or initiatives. Showcase Pages allow companies to target specific audiences with tailored content and messaging.

Here are some key distinctions between LinkedIn Showcase Pages and Company Pages:

- **Focus**: Company Pages provide a broad overview of the entire business, while Showcase Pages focus on specific aspects or offerings within the company.

- **Content**: Company Pages typically share general company updates, industry news, and thought leadership content, while Showcase Pages showcase content related to a specific brand, product, or initiative.

- **Audience Targeting**: Showcase Pages allow companies to target specific audiences based on their interests and preferences, while Company Pages target a broader audience interested in the overall brand.

- **Followers**: Both Showcase Pages and Company Pages can be followed by LinkedIn members, but followers of a Showcase Page may have more specific interests related to the page's focus.

- **Management**: Company Pages are managed by the company itself, while Showcase Pages may be managed by different teams or departments within the company, depending on the specific focus of each Showcase Page.

In summary, while Company Pages provide a general overview of the entire business, Showcase Pages allow companies to highlight specific aspects or offerings and target niche audiences with tailored content and messaging. Both types of pages serve different purposes and can be used together to effectively showcase a company's brand, products, and initiatives on LinkedIn.