What is a Snapchat geofilter?

A Snapchat geofilter is a location-based overlay or graphic that users can add to their Snaps to share their current location, celebrate a special event, or add a personalized touch to their photos or videos. Geofilters are unique to specific locations and events and are available for users to use when they are within the designated geofence area.

Here are some key points about Snapchat geofilters:

1. **Location-Based:** Geofilters are tied to specific locations and are only available to users who are within the designated geofence area. This allows users to discover and use geofilters that are relevant to their current location or the places they visit.

2. **Custom Designs:** Geofilters often feature custom designs, illustrations, or text that reflect the location, event, or theme they are associated with. They may include landmarks, logos, or other elements that are recognizable and relevant to the area.

3. **Community Geofilters:** Snapchat allows individuals, businesses, and organizations to create and submit their own geofilters for specific locations or events. Community geofilters can be used to celebrate weddings, birthdays, festivals, and other occasions, as well as promote businesses or locations.

4. **Event-Based Geofilters:** Snapchat frequently offers special geofilters for major events, holidays, and cultural moments. These geofilters are often available for a limited time and are designed to enhance users' Snaps during these events.

5. **Filter Selection:** Users can access geofilters by swiping left or right on the camera screen after taking a Snap. Geofilters that are available in the user's current location will appear among the filter options.

6. **Personalization:** Adding a geofilter to a Snap allows users to add a personalized touch to their photos or videos and share their current location or the events they're attending with friends and followers.

Overall, Snapchat geofilters are a fun and creative way for users to enhance their Snaps, celebrate special moments, and share their experiences with others in a visually engaging way. They add an extra layer of customization and context to the platform's messaging and storytelling features.