What does the Snapchat logo represent?

The Snapchat logo is a ghost with a yellow background. The ghost is named "Ghostface Chillah," which is a reference to the stage name of rapper Ghostface Killah from the Wu-Tang Clan.

The ghost symbolizes the app's ephemeral nature, as snaps (photos and videos sent through the app) are designed to disappear after they are viewed. The ghost also represents the app's focus on anonymity and privacy, as users can choose to send snaps anonymously or use the app without revealing their real identity.

The yellow color of the logo is meant to be attention-grabbing and playful, and it is intended to stand out against other social media logos, which tend to be blue or white.

Overall, the Snapchat logo is a simple and memorable symbol that represents the app's unique features and playful brand identity.