How does Snapchat Discover work?

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How does Snapchat Discover work?

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Snapchat Discover is a feature on the Snapchat app that allows users to explore content from a variety of publishers, creators, and shows, including Snap Originals. Here's how it works:

1. When you open the Snapchat app, swipe right to access the camera screen. Then, swipe left to get to the Discover screen.
2. On the Discover screen, you'll see a series of tiles, each representing a different publisher, creator, or show. These tiles are personalized based on your interests and past engagement with content on Snapchat.
3. Tap on a tile to view the content. This could be a news article, a video, a quiz, or a series of snaps curated by the publisher or creator.
4. While viewing the content, you can swipe up to read more, share it with your friends, or provide feedback.
5. If you want to subscribe to a publisher or creator, tap and hold on their tile, then select "Subscribe" from the menu. This will add their content to your daily Discover feed.
6. You can also access your subscriptions by tapping the "Subscriptions" button at the bottom of the Discover screen.

Snapchat Discover is a great way to stay up-to-date on current events, entertainment news, and trending topics. It's also a platform for creators and publishers to showcase their content and reach a younger audience. By personalizing the Discover feed based on user interests, Snapchat aims to provide a more relevant and engaging experience for its users.

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