What is Snapchat Spotlight?

Snapchat Spotlight is a feature introduced by Snapchat that allows users to discover and watch user-generated short-form video content. Similar to TikTok's "For You" feed or Instagram's "Explore" tab, Spotlight showcases a curated selection of the most engaging and entertaining Snaps submitted by Snapchat users from around the world.

Key features of Snapchat Spotlight include:

1. Content Discovery: Users can explore a personalized feed of short-form video content curated based on their interests, viewing habits, and engagement patterns.

2. Vertical Video Format: Spotlight content is optimized for vertical viewing, making it easy for users to consume and engage with videos directly within the Snapchat app.

3. Algorithmic Recommendation: Snapchat uses a proprietary algorithm to surface and prioritize content in Spotlight, ensuring that users see the most relevant and engaging videos based on their preferences.

4. Engagement Metrics: Spotlight features engagement metrics such as likes, shares, and comments, allowing users to interact with content and contribute to its visibility and popularity.

5. Creator Monetization: Snapchat offers financial incentives to creators whose content performs well in Spotlight through its Spotlight Creator Fund. Creators can earn a share of a daily fund based on the performance and engagement metrics of their videos.

6. Safety and Moderation: Snapchat employs a combination of human moderators and automated systems to ensure that content featured in Spotlight adheres to community guidelines and is safe for all users.

Snapchat Spotlight is designed to provide users with a dynamic and immersive entertainment experience within the Snapchat platform, while also offering creators an opportunity to showcase their creativity and talent to a global audience.