Can you create your own Snapchat lens?

Snap Originals is a collection of original scripted shows, docuseries, and animated content produced exclusively for Snapchat, a popular social media platform. These shows are produced in a vertical video format, which is optimized for viewing on smartphones, and they are typically short-form, with episodes running around 5 minutes in length. Snap Originals covers a wide range of genres, including drama, comedy, horror, and reality TV, and they are designed to appeal to Snapchat's younger demographic.

Some of the popular Snap Originals shows include "Endless Summer," a drama about a group of high school graduates trying to make the most of their last summer together; "Vs the World," a travel docuseries that follows social media influencers as they explore new countries and cultures; and "Co-Ed," a comedy about a group of college students living in a co-ed dorm.

Snap Originals is part of Snapchat's efforts to diversify its content offerings and compete with other streaming platforms like Netflix and Hulu. By creating original content that is exclusive to its platform, Snapchat hopes to keep users engaged and coming back for more.