What are the typical deliverables in an SEO package?

An SEO package typically includes a variety of deliverables aimed at improving a website's search engine visibility, driving organic traffic, and ultimately enhancing its online presence. These deliverables can vary depending on the SEO provider and the specific needs of the client, but here are some typical components:

1. **Initial Website Audit**:
   - **Technical SEO Audit**: A comprehensive review of the website's technical infrastructure, including site speed, mobile-friendliness, URL structure, meta tags, and other technical elements affecting SEO.
   - **On-Page SEO Audit**: Evaluation of on-page factors such as content quality, keyword optimization, internal linking structure, and HTML tags (title tags, meta descriptions, headers).
   - **Off-Page SEO Audit**: Analysis of backlink profile, domain authority, and off-site factors impacting SEO performance.

2. **Keyword Research and Analysis**:
   - Identification of relevant keywords and phrases related to the client's industry, products, services, and target audience.
   - Competitor analysis to assess keyword competition and identify opportunities for ranking improvement.
   - Selection of primary and secondary keywords for targeting in SEO campaigns.

3. **Content Strategy and Optimization**:
   - Development of a content strategy aligned with SEO goals and keyword research findings.
   - Creation or optimization of website content, including landing pages, blog posts, articles, and other formats optimized for targeted keywords.
   - Integration of SEO best practices into content creation, such as keyword density, natural language processing (NLP), and semantic SEO.

4. **Technical SEO Implementation**:
   - Implementation of technical SEO recommendations identified in the initial audit, such as improving site speed, fixing crawl errors, optimizing robots.txt file, implementing HTTPS, and enhancing mobile responsiveness.
   - Setup and optimization of XML sitemap and schema markup to improve crawlability and indexing by search engines.
   - Configuration of Google Search Console and Bing Webmaster Tools for monitoring and management of technical aspects.

5. **On-Page Optimization**:
   - Optimization of on-page elements like title tags, meta descriptions, headers (H1, H2, etc.), and image alt texts to include targeted keywords and improve click-through rates (CTR) from search engine results pages (SERPs).
   - Internal linking strategy to enhance navigation and distribute link equity across website pages.
   - Creation of SEO-friendly URLs and optimization of URL structures for better user experience and search engine readability.

6. **Off-Page SEO and Link Building**:
   - Development of a link building strategy to acquire high-quality backlinks from reputable websites and directories.
   - Outreach to relevant industry influencers, bloggers, and publications to earn mentions, guest posts, and links.
   - Monitoring of backlink profile and disavowal of toxic or spammy links to maintain a healthy link profile.

7. **Local SEO Optimization** (if applicable):
   - Optimization of Google My Business profile and other local business listings.
   - Citation management to ensure consistent NAP (Name, Address, Phone Number) information across online directories and local listings.
   - Implementation of strategies to improve visibility in local search results, including geo-targeted keywords and local content creation.

8. **SEO Reporting and Analytics**:
   - Regular reporting on key SEO metrics such as keyword rankings, organic traffic, conversions, and ROI.
   - Analysis of SEO performance trends, insights, and recommendations for continuous improvement.
   - Integration of Google Analytics and other analytics tools to track user behavior, site performance, and SEO campaign effectiveness.

9. **Consultation and Strategy Development**:
   - Consultation sessions to discuss SEO goals, strategy updates, and performance reviews.
   - Development of long-term SEO strategies aligned with business objectives and market trends.
   - Guidance on best practices, algorithm updates, and emerging trends in SEO to maintain competitiveness.

10. **Ongoing Support and Maintenance**:
    - Continuous monitoring of SEO performance and implementation of adjustments based on analytics data and industry changes.
    - Proactive identification and resolution of SEO issues or obstacles hindering performance.
    - Regular updates and refinements to SEO strategies to adapt to evolving search engine algorithms and user behavior.

These deliverables collectively aim to improve a website's search engine rankings, increase organic traffic, enhance user experience, and achieve business objectives through effective SEO practices. The specific components of an SEO package may vary based on the scope of work, client goals, and the expertise of the SEO provider.