What metrics are typically included in SEO package reports?

SEO package reports typically include a variety of metrics and key performance indicators (KPIs) to track the progress and effectiveness of the SEO campaign. These metrics provide insights into website performance, search engine visibility, user engagement, and other important aspects of SEO. Here are some common metrics that are typically included in SEO package reports:

1. **Organic Traffic:** Organic traffic refers to the number of visitors that come to your website from organic search engine results. SEO package reports often include data on total organic traffic, as well as trends over time and traffic breakdown by landing pages, devices, and geographic locations.

2. **Keyword Rankings:** Keyword rankings track the positions of your website's pages in search engine results pages (SERPs) for specific target keywords. SEO package reports may include data on keyword rankings, including rank changes, top-ranking keywords, and visibility trends over time.

3. **Backlink Profile:** Backlinks are links from other websites that point to your website, and they play a crucial role in SEO. SEO package reports may include data on the number of backlinks, referring domains, anchor text distribution, and the quality of backlinks acquired during the campaign.

4. **On-Page Optimization:** On-page optimization metrics track the optimization status of key on-page elements, such as title tags, meta descriptions, headings, and content. SEO package reports may include data on on-page optimization scores, improvements made, and recommendations for further optimization.

5. **Technical SEO Issues:** Technical SEO issues can impact website performance and search engine rankings. SEO package reports may include data on technical SEO audits, highlighting issues such as crawl errors, broken links, duplicate content, site speed, mobile-friendliness, and schema markup errors.

6. **User Engagement Metrics:** User engagement metrics track how users interact with your website and content. SEO package reports may include data on metrics such as bounce rate, average session duration, pages per session, and goal completions to assess user engagement and satisfaction.

7. **Conversion Tracking:** Conversion tracking measures the actions that users take on your website that contribute to your business goals, such as form submissions, purchases, downloads, or sign-ups. SEO package reports may include data on conversion rates, conversion paths, and revenue generated from organic traffic.

8. **Competitor Analysis:** Competitor analysis provides insights into the performance of your competitors' websites and SEO strategies. SEO package reports may include data on competitor keyword rankings, backlink profiles, content strategies, and market share comparisons.

9. **Local SEO Metrics:** For businesses targeting local customers, local SEO metrics track the performance of local search optimization efforts. SEO package reports may include data on local keyword rankings, Google My Business (GMB) insights, local citations, and local search visibility.

10. **Custom KPIs:** Depending on the goals and objectives of the SEO campaign, SEO package reports may include additional custom KPIs and metrics relevant to the specific needs of the business, industry, and target audience.

Overall, SEO package reports provide valuable insights into the performance of the SEO campaign, helping businesses assess the effectiveness of their strategies, identify areas for improvement, and make data-driven decisions to optimize their online presence and achieve their SEO goals.