Does the package include SEO consultancy or training for internal teams?

Yes, many SEO packages include consultancy or training components aimed at educating internal teams within client organizations. Here's how SEO packages typically incorporate consultancy or training:

1. **SEO Audits and Assessments**:
   - Conducting initial SEO audits to assess the current state of the client's website, identifying strengths, weaknesses, and areas for improvement.
   - Providing detailed reports and recommendations based on audit findings to guide SEO strategy development.

2. **Customized SEO Strategy Development**:
   - Collaborating with internal teams to develop a tailored SEO strategy aligned with business goals, target audience insights, and industry best practices.
   - Offering strategic consultancy to prioritize SEO initiatives, allocate resources effectively, and set realistic objectives.

3. **Educational Workshops and Training Sessions**:
   - Hosting workshops, webinars, or training sessions to educate internal teams on fundamental SEO principles, strategies, and tactics.
   - Covering topics such as keyword research, on-page optimization, technical SEO, content creation, link building, and SEO performance tracking.

4. **Implementation Support and Guidance**:
   - Providing hands-on support and guidance during the implementation of SEO recommendations and strategies.
   - Assisting with technical SEO configurations, content optimizations, and website structure improvements as needed.

5. **Regular Updates and Industry Insights**:
   - Keeping internal teams informed about the latest SEO trends, algorithm updates, and best practices through regular updates, newsletters, or communication channels.
   - Sharing actionable insights and case studies to illustrate successful SEO techniques and their impact on organic search performance.

6. **Performance Monitoring and Reporting**:
   - Teaching internal teams how to monitor SEO performance metrics, interpret analytics data, and track key performance indicators (KPIs) related to organic traffic, keyword rankings, and conversions.
   - Empowering teams to make data-driven decisions and continuously optimize SEO efforts based on performance insights.

7. **Q&A Sessions and Support**:
   - Offering opportunities for internal teams to ask questions, seek clarification, and receive personalized advice on SEO-related topics.
   - Providing ongoing support and troubleshooting assistance to address challenges or obstacles encountered during the SEO implementation process.

By including SEO consultancy or training for internal teams, SEO packages aim to build internal capabilities, foster collaboration, and empower organizations to manage and optimize their SEO initiatives independently over time. This approach not only enhances the effectiveness of SEO efforts but also promotes knowledge transfer and organizational growth in digital marketing expertise.