Does the package provide historical data on the performance of high-volume keywords?

Typically, SEO packages do provide historical data on the performance of high-volume keywords as part of their reporting and analytics services. Here's how they handle historical data and its relevance:

1. **Performance Tracking**: SEO packages track the performance metrics of high-volume keywords over time. This includes data on keyword rankings, search volume trends, organic traffic generated by specific keywords, click-through rates (CTR), and conversions attributed to those keywords.

2. **Monthly or Periodic Reports**: SEO packages generate regular reports that include historical data on keyword performance. These reports outline changes in keyword rankings, fluctuations in search volumes, and shifts in keyword competitiveness to provide insights into keyword effectiveness over different time periods.

3. **Comparison and Trends Analysis**: SEO packages compare current keyword performance with historical data to identify trends and patterns. They analyze whether keywords have shown consistent growth, seasonal variations, or fluctuations in performance to optimize keyword targeting strategies.

4. **Keyword Evolution**: SEO packages track the evolution of high-volume keywords to assess their relevance and effectiveness over time. They monitor changes in user search behaviors, algorithm updates, and competitive landscape to adapt keyword strategies accordingly.

5. **Client Consultation**: SEO packages discuss historical keyword performance with clients during consultations. They provide insights into which keywords have performed well historically, which ones may require optimization, and opportunities for leveraging past successes in future SEO campaigns.

6. **Optimization Recommendations**: Based on historical data analysis, SEO packages make recommendations for optimizing keyword targeting strategies. They identify opportunities to improve rankings for keywords with potential, refine content strategies, and align SEO efforts with business objectives.

Overall, historical data on the performance of high-volume keywords is crucial for evaluating SEO effectiveness, identifying growth opportunities, and informing strategic decisions. SEO packages leverage this data to optimize campaigns, improve search engine rankings, and drive sustainable organic traffic growth for businesses.