What are the typical goals of an SEO package?

The typical goals of an SEO package can vary depending on the specific needs, objectives, and priorities of the client, but they often include the following:

1. **Increase Website Traffic**: One of the primary goals of an SEO package is to increase the amount of organic (non-paid) traffic to the client's website. By optimizing the website for relevant keywords and improving its visibility in search engine results pages (SERPs), SEO aims to attract more visitors who are actively searching for products, services, or information related to the client's business.

2. **Improve Search Engine Rankings**: SEO packages aim to improve the client's rankings in search engine results pages (SERPs) for targeted keywords and phrases. Higher rankings increase the visibility and exposure of the website, making it more likely to attract clicks and visits from users.

3. **Enhance Online Visibility and Brand Awareness**: SEO packages help increase the online visibility and brand awareness of the client's business by ensuring that it appears prominently in search engine results for relevant queries. Increased visibility can lead to greater brand recognition, credibility, and trust among users.

4. **Generate Quality Leads and Conversions**: SEO packages aim to attract highly targeted traffic to the client's website, resulting in more qualified leads and conversions. By targeting users who are actively searching for products or services related to the client's business, SEO helps increase the likelihood of conversions and sales.

5. **Boost Website Engagement and User Experience**: SEO packages often include strategies to improve website engagement and user experience, such as optimizing site speed, mobile-friendliness, and navigation, as well as creating high-quality, relevant content that meets the needs of users.

6. **Build Backlinks and Authority**: SEO packages aim to build the client's website authority and credibility in the eyes of search engines by acquiring high-quality backlinks from authoritative and relevant websites. Backlinks are an essential ranking factor and can help improve the website's visibility and rankings in search engine results.

7. **Increase Local Visibility (for Local Businesses)**: For businesses targeting local customers, SEO packages may include strategies to improve local search visibility, such as optimizing Google My Business profiles, local directory listings, and geographically relevant keywords.

8. **Monitor and Measure Performance**: SEO packages typically include monitoring and reporting on key performance indicators (KPIs) such as search engine rankings, organic traffic, conversions, and ROI. Regular reporting allows clients to track the effectiveness of their SEO efforts and make data-driven decisions to optimize performance over time.

Overall, the goals of an SEO package are to improve the online presence, visibility, and performance of the client's website in search engines, ultimately driving more traffic, leads, and conversions for the business.