How do SEO packages help with website re-platforming?

SEO packages can play a significant role in assisting with website re-platforming by ensuring that the transition to a new platform does not negatively impact the website's search engine visibility and performance. Here's how SEO packages can help with website re-platforming:

1. **Technical SEO Audit:** SEO packages typically start with a comprehensive technical SEO audit of the existing website to identify any technical issues or deficiencies that may impact its search engine performance. This audit assesses factors such as website speed, mobile-friendliness, crawlability, indexing issues, site architecture, and URL structure. By identifying potential issues before re-platforming, SEO packages can ensure that they are addressed during the transition to the new platform.

2. **URL Mapping and Redirects:** During website re-platforming, URLs often change, which can impact the website's search engine rankings and traffic if not handled correctly. SEO packages include URL mapping and redirect services to ensure that old URLs are redirected to their corresponding new URLs using proper 301 redirects. This preserves the website's link equity and ensures that users and search engines can still access the content they are looking for, minimizing the impact on search engine rankings and traffic.

3. **Content Migration:** SEO packages assist with migrating existing content from the old platform to the new platform while ensuring that it remains optimized for search engines. This may involve transferring meta tags, headings, image alt tags, and other on-page elements to the new platform and ensuring that they are properly configured for optimal search engine visibility. By maintaining the integrity of the website's content during the re-platforming process, SEO packages help preserve its search engine rankings and visibility.

4. **Technical Implementation:** SEO packages provide technical implementation support during the re-platforming process to ensure that the new website is optimized for search engines. This may involve optimizing website speed, mobile-friendliness, and other technical factors that impact search engine performance. By implementing technical SEO best practices on the new platform, SEO packages help ensure that the website maintains or improves its search engine rankings and visibility after re-platforming.

5. **Monitoring and Reporting:** SEO packages typically include regular monitoring and reporting to track the performance of the website before and after re-platforming. This allows businesses to identify any issues or changes in search engine rankings, traffic, and conversions resulting from the transition to the new platform. By monitoring performance metrics closely, SEO packages can identify any potential issues early on and take corrective actions to mitigate them, ensuring a smooth transition and minimal impact on search engine visibility.

Overall, SEO packages provide a comprehensive and systematic approach to website re-platforming, ensuring that the transition to a new platform does not negatively impact the website's search engine visibility and performance. By leveraging the expertise of SEO professionals, businesses can ensure that their website maintains or improves its search engine rankings and visibility after re-platforming, ultimately driving business growth and success.