Do SEO packages include local citation building?

Yes, many SEO packages include local citation building as part of their services, especially for businesses that rely on local visibility and want to improve their rankings in local search results. Local citations are mentions of a business's name, address, and phone number (NAP) on other websites, directories, and online platforms. Building consistent and accurate local citations helps improve a business's visibility in local search results and strengthens its online presence. Here's how SEO packages typically handle local citation building:

1. **Local Citation Audit:** SEO packages start by conducting a thorough audit of the client's existing local citations to identify inconsistencies, inaccuracies, or missing information. This involves analyzing the client's NAP information across various online directories, review sites, social media platforms, and other relevant sources.

2. **Local Citation Cleanup:** SEO packages clean up and correct any inaccuracies or inconsistencies in the client's existing local citations to ensure that the NAP information is accurate and consistent across all platforms. This helps avoid confusion among users and search engines and ensures that the business's information is reliable and trustworthy.

3. **Local Citation Research:** SEO packages research and identify relevant online directories, review sites, and other platforms where the client's business should be listed. This includes both general directories (e.g., Yelp, YellowPages) and industry-specific directories relevant to the client's niche or location.

4. **Manual Citation Building:** SEO packages manually create or update local citations for the client's business on relevant online platforms. This involves submitting accurate and consistent NAP information along with other relevant business details such as website URL, business categories, hours of operation, and descriptions.

5. **Optimizing Citations for SEO:** SEO packages optimize local citations for SEO by incorporating relevant keywords, business descriptions, and categories where applicable. This helps improve the business's visibility in local search results for relevant keywords and search queries.

6. **Google My Business Optimization:** SEO packages optimize the client's Google My Business (GMB) listing, which is a crucial local citation and plays a significant role in local search rankings. This involves ensuring that the GMB listing is fully optimized with accurate NAP information, business categories, descriptions, photos, and reviews.

7. **Monitoring and Reporting:** SEO packages include monitoring the client's local citations and providing regular reports to track the progress of citation building efforts. This helps assess the impact on local search rankings, visibility, and overall online presence.

By incorporating local citation building into SEO packages, businesses can improve their visibility in local search results, attract more local customers, and strengthen their online presence across various online platforms and directories.